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Consultancy for ethically minded solopreneurs, small businesses and startups

As long-time entrepreneurs and freelancers with multi-faceted backgrounds, we are champions for those looking to share their unique imprint with the world. We offer a boutique-like agency feel that nurtures and elevates success. We cultivate ideas that lead to tangible actions, promotes creative flow, and support for scaling. Our signature intake process delves into our client's personality and goals. We then design systems that can be automated and enables a simple consistency. We help you feel confident and instigate thinking outside  the box, especially when sharing your brand message with your audience.

Our Entrepreneurial Meet Cute

As entrepreneurs, we all have a Hero's Journey. In Norse Mythology, they use a labyrinth which is much more like the entrepreneurial journey, with twists and turns. Endurance and unwavering focus are essential against all odds.

There are approximately 6,500 kilometres (4,040 miles) between The Netherlands, Renske Ensing of Simple.’s home, and Canada, Emma Norton of EGO x LESS's native land. How could our paths cross in this modern pandemic era? Why a virtual networking community of course.

In the entrepreneurial labyrinth, there can be parallel paths (and tunnels and chambers) that eventually come to a mirror. Perhaps you see David Bowie at this point, but in the case of Renske, whose focus was Productivity, very left-brained and Emma's Communication, in the right, it was the recognition of duality.

Coming into alignment with one another was that missing key to professional balance, and sometimes, even as solopreneurs, we are better together.


I am a Productivity Strategist for overwhelmed business owners, solopreneurs, CEO's and creatives. I help them streamline their business (and life) with Intentional Productivity Strategies, Resources and a little magic to get them (back) into their flow.


Renske Ensing


Emma is a Communication Strategist that helps people find confidence in their authentic expression through building an empathetic connection, helping to build their psychological self-authority, and shifting their communication toward being mindful of their goals.


Emma Norton

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We help you maximize the value of your Business Productivity style and Communicate your brand story.

The Frog

6 hours service

€610/EU / $850/CAD (Solopreneur)

€760/EU / $1060/CAD (Team)

Intentional Productivity

Consult Session:

  • Intentional Productivity Tools

  • Resources: SIPOC process map, Process flow templates, step-by-step guide on creating your business procedures

Authentic Communication

Consult Session:

  • Brand Storytelling

  • Resources: Communication awareness templates, Content pillar identification, Keyword breakdown

Through our signature intake process, we establish your business goals and objectives for both productivity and communication.

We then work with you in our respective arenas, and wrap-up collectively.

*If you proceed after finishing the Frog package, you will be discounted on one of our other package

Consultancy Packages


The Snake
3 Month

€1480/EU / $ 4444/CAD (Solopreneur)

€1850/EU / $5555/CAD (Team)


3-5 months

You will receive everything in the Frog Package, plus:

Intentional Productivity

  • A SIPOC Process map of 5 of your companies core processes, including the detailed process flows with recommendations

  • 3 Intentional Productivity coaching calls

Authentic Communication

  • Current Copy audit on website and socials

  • Quarterly Content Calendar + template

  • Quarterly Goal Setting - Personal Brand Awareness OR Business Publicity Concepts


The Crow
6 Month

€6395/EU / $ 8888/CAD (Solopreneur)

€7995/EU / $11110/CAD (Team)

6-8 months

The Crow is our Branding Identity package. Depending on where you are in your journey, you will either receive:

  • An audit on your Brand and Communication Strategy for the basal price, as listed below.

  • OR, as we recommend this package to new businesses starting out, Emma creates your entire Brand Strategy with a Brand Board and Webpage Copy to be delivered in a document directly to a Web Designer, for which we also offer referrals.

Included is everything in The Snake Package, plus:

Intentional Productivity

  • SIPOC maps of remaining company processes

  • Tools/systems advice, guidance & implementation

  • Set up templates and automations

Authentic Communication

  • Personal branding consultancy (in addition to business strategy)

  • 12 Month Content Calendar template

  • Public Communication Bundle: Media Kit, Portfolio, Sponsor/Sales Deck

  • Empathy Map

  • Brand Story Copy

All pricing is excl 21% VAT if applicable

The Eagle
12 Month

Inquire for rate / 10-12 months

The Eagle is our Startup Foundations package. You are a growing team with growing funds and want to scale with efficacy. The Apothecary's dynamic duo know how to do a little bit of everything as we identify as a solopreneur, freelancer, and entrepreneur must do to succeed. When joining forces, we are better together. We bring our experience as education with our Eagle package as it will create a foundation that is meant to be both simple in its methods and impactful in it's messaging internally and to your desired audience.

You will receive everything in the Crow Package, plus:

You will receive everything in the Crow Package, plus:

Intentional Productivity

  • Monthly Process, Procedure and tools analytics report + recommendations

Authentic Communication

  • Monthly Analysis

  • Communication building practices

  • Publicity support and networking

Additional Services Coming Soon

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Contact Us

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